We building drafting technology that's transforming the way the world contracts - our platform helps legal teams move faster through contracts using automation and AI, without taking judgement away from the lawyers in control. We believe technology should amplify expertise, not replace it.
Avvoka is trusted by over 20% of the AmLaw 100 law firms, global banks and enterprises, and we've grown largely through product strength. With headcount and revenue contuining to scale rapidly year on year, we're now moving from a product-led path into a globally recognised legal-tech brand.
We're at an inflection point: evolving how the world's most sophisticated legal teams work — and building a company where thoughtful people can do the best work of their careers.
This is Avvoka’s first dedicated Product Marketing hire - a rare opportunity to work with the Chief Marketing Office to build the function from scratch at a company with genuine product-market fit, a complex enterprise customer base, and serious momentum.
Until now, product marketing has been shared across Product, Marketing, and Sales. This role exists because we’ve reached a stage where we need a specialist who can sit at the intersection of those teams - translating what we build into why it matters, and making sure that message lands with the right people at the right time.
You’ll shape positioning, messaging, launches, and competitive strategy for a product that’s already trusted by the world’s most demanding legal teams. You’ll work closely with the CMO, Head of Product, Sales, and Customer Success to ensure Avvoka’s story is as strong as the product behind it.
If you enjoy building something from the ground up, thrive at the intersection of product and marketing, and want real ownership in a scaling legaltech company, this role offers exceptional scope and impact.
We’re hiring a Product Marketing Manager to be the connective tissue between what Avvoka builds and how the market experiences it.
You’ll act as the public voice of the product – orchestrating the positioning, competitive intelligence, and sales enablement. You’ll sit at the intersection of Product, Marketing, Customer Success, and Sales, ensuring that every feature, launch, and story is communicated in a way that drives adoption, retention, and revenue.
This is both a strategic and hands-on role: helping define the narrative at a company level while executing launches, writing content, and arming the Sales and Customer Success team with what they need to win.
Department: Marketing
Reports to: CMO (with a dotted line to Head of Product)
Direct Reports: None - this is an individual contributor role
Location: London, Waterloo / flexible WFH allowance
Working Hours: Generally 9:00-17:30 GMT, with 1 hour’s lunch break
Compensation: Competitive, based on experience
Start Date: Flexible - we’d love you to join soon
Positioning & Messaging
Own Avvoka’s product positioning and messaging - ensuring it resonates with enterprise buyers, legal teams, and end users across markets.
Develop clear, compelling narratives for each product area, including AI-powered features, automation workflows, and the broader platform story.
Continuously refine messaging based on customer feedback, win/loss analysis, and competitive shifts.
Go-to-Market & Product Launches
Coordinating and executing end-to-end go-to-market planning for new features, product updates, and major releases - coordinating across Product, Marketing, Sales, and Customer Success.
Define launch tiers, timelines, and channel strategies to maximise adoption and market impact.
Create release collateral: blog posts, one-pagers, demo scripts, email sequences, social content, and internal enablement materials.
Sales Enablement
Build and maintain the sales enablement toolkit - battle cards, competitive comparisons, objection-handling guides, pitch decks, and case studies.
Partner closely with the Sales team to understand deal dynamics, buyer personas, and where product marketing can accelerate pipeline.
Support key sales cycles with tailored messaging, product narratives, and roadmap clarity.
Competitive & Market Intelligence
Monitor and analyse the competitive landscape in legal tech and document drafting, keeping the business informed and strategically sharp.
Produce regular competitive intelligence briefings and translate insights into actionable positioning updates.
Identify market trends and whitespace opportunities to inform product strategy and commercial priorities.
Customer & Market Insight
Develop and maintain buyer personas and journey maps for Avvoka’s core segments: law firms and in-house legal teams.
Capture and amplify customer stories - turning real-world outcomes into compelling case studies, testimonials, and reference content.
Work with Customer Success to understand adoption patterns, customer language, and the value drivers that resonate most.
Content & Thought Leadership
Collaborate with the Marketing team to produce high-quality content that positions Avvoka as a category leader: webinars, whitepapers, blog posts, and speaking opportunities.
Help shape Avvoka’s point of view on AI in legal drafting technology and ensure it is consistently communicated across all channels.
Support event strategy and conference participation with compelling product narratives and demo content.
To ensure your application has the best opportunity of success, your CV could cover the below measures of success with quantifiable results (e.g. percentages, growth, reductions, impact)
Clear, differentiated product positioning that is consistently used across Sales, Marketing, and Customer Success.
Well-executed product release launches that drive measurable adoption, pipeline, and market awareness.
A sales enablement toolkit that the commercial team actively uses and credits with improving deal outcomes.
Competitive intelligence that is timely, actionable, and embedded in day-to-day decision-making.
Strong cross-functional relationships - you are the person Product, Sales, and Marketing turn to when they need to connect the dots.
A growing library of customer evidence - case studies, testimonials, and reference stories that support the sales cycle.
The ideal candidate would have:
3–6+ years of experience in product marketing, ideally within B2B SaaS or enterprise software.
Proven ability to craft compelling positioning and messaging for technical or complex products.
Experience leading go-to-market launches end-to-end, from strategy through to execution and measurement.
Strong commercial instinct - you understand how product marketing drives pipeline, conversion, and retention.
Excellent writing and storytelling skills, with the ability to translate technical capabilities into clear customer value.
Comfort operating cross-functionally across Product, Sales, Marketing, and Customer Success.
A self-starter mindset - you’re energised by building something new rather than inheriting an existing playbook.
Bonus points if:
Experience in legal tech, document drafting or workflow automation.
Prior experience marketing AI-powered or automation products.
Experience supporting international growth, particularly across UK and US markets.
Familiarity with sales-led and product-led growth motions in enterprise SaaS.
Experience helping define category narrative or thought leadership in B2B SaaS.
Have any form of legal background.
Core attributes we value across all roles:
Adaptability in dynamically evolving settings
A proactive, solution-focused mindset with ownership
A collaborative spirit, supporting and mentoring others
💡 If you’re excited about this role but your experience doesn’t align perfectly with every qualification, we encourage you to apply anyway — you might be just the candidate we’re looking for.
CV Review: Our People team reviews all applications carefully.
Screening Call (15m): A quick virtual chat with our People team to learn more about you and answer any initial questions.
Stage 1 – Assessment Interview (30–45m): A virtual assessment interview with the Hiring Manager focused on your experience and approach.
Stage 2 – Senior Interview (for senior roles): An additional conversation with members of the leadership team.
Meet the Team: Where possible, we’ll invite shortlisted candidates to visit our WeWork Waterloo office to meet the wider team.
We aim to make an offer to the successful candidate within a month of application, but this will vary by role and seniority.
Hybrid with flexible WFH allowances - Choose your days in office based on operational requirements
Private health insurance through VitalityHealth (post-probation), including discounted gym memberships
Access to WeWork amenities (coffee, community events, modern workspaces)
Summer Fridays - finish early every other Friday in July and August
Monthly socials and quarterly team events
Annual learning and development budget
Home office IT allowance
25 days’ annual leave plus public holidays
Company pension scheme
Right to request flexible working arrangements
A collaborative, transparent company culture with real opportunities for growth
We are an equal opportunity employer that celebrates diversity and inclusion. We welcome applications from individuals of all backgrounds, identities, and experiences - including those from underrepresented groups - and are happy to provide reasonable adjustments for candidates with disabilities during the recruitment process.