We building drafting technology that's transforming the way the world contracts - our platform helps legal teams move faster through contracts using automation and AI, without taking judgement away from the lawyers in control. We believe technology should amplify expertise, not replace it.
Avvoka is trusted by over 20% of the AmLaw 100 law firms, global banks and enterprises, and we've grown largely through product strength. With headcount and revenue contuining to scale rapidly year on year, we're now moving from a product-led path into a globally recognised legal-tech brand.
We're at an inflection point: evolving how the world's most sophisticated legal teams work — and building a company where thoughtful people can do the best work of their careers.
Avvoka has a powerful product story - but we need someone who can tell it brilliantly. This role is about turning deep product and domain knowledge into content that educates, engages, and positions Avvoka as a category leader in legaltech.
We’re looking for a writer who understands the legal world from the inside - whether you’ve practised law, worked in a law firm, or spent time in legaltech. That context matters because our audience is discerning.
If you love making complex ideas accessible, care about craft, and want to help shape the voice of a fast-growing legaltech company, this is a rare opportunity with real creative ownership.
We’re hiring a Content Writer to produce high-quality content across the full marketing mix - from thought leadership and blog posts through to case studies, product copy, and sales enablement materials.
You’ll work closely with the CMO, Product Marketing Manager, and subject matter experts across the business to create content that builds Avvoka’s brand, supports the sales cycle, and helps our customers understand the value of what we’re building.
This is both a creative and strategic role: you’ll need to understand buyer personas, the competitive landscape, and the nuances of legal workflows - then translate all of that into compelling, clear, and well-crafted content.
Department: Marketing
Reports to: CMO (with a dotted line to Head of Product)
Direct Reports: None - this is an individual contributor role
Location: London, Waterloo / flexible WFH allowance
Working Hours: Generally 9:00-17:30 GMT, with 1 hour’s lunch break
Compensation: Competitive, based on experience
Start Date: Flexible - we’d love you to join soon
Thought Leadership & Long-Form Content
Write blog posts, whitepapers, guides, and articles that position Avvoka as a thought leader in legaltech, AI-assisted drafting, and contract automation.
Research and develop original perspectives on trends in legal technology, AI in legal workflows, and the future of contracting.
Collaborate with internal subject matter experts - including lawyers, product managers, and engineers - to create authoritative, insight-driven content.
Product & Commercial Content
Write clear, compelling product copy for the website, feature pages, release announcements, and in-app messaging.
Create case studies and customer stories that demonstrate real-world outcomes and value.
Develop sales enablement content - one-pagers, pitch narratives, inform email sequences, and competitive positioning pieces - in partnership with the wider Marketing and Sales team.
Brand Voice & Consistency
Help shape and maintain Avvoka’s brand voice - ensuring consistency across all written touchpoints, from social posts to flagship thought-leadership pieces.
Build and maintain a content style guide that reflects Avvoka’s tone: expert, clear, human, and confident without being jargon-heavy.
Review and edit content produced across the business to ensure quality and consistency.
Content Operations & Distribution
Work with the wider Marketing team on content calendars, SEO strategy, and distribution across owned and earned channels.
Repurpose and adapt content across formats - turning a whitepaper into a blog series, a webinar into a LinkedIn post, or a case study into a sales asset.
Track content performance and use data to inform what to write next.
AI-Assisted Writing
Use AI tools like Claude, ChatGPT as part of your daily writing workflow - for research, first-draft generation, editing, and ideation.
Help the team develop best practices for using AI in content creation, ensuring quality and originality are maintained.
Stay current on how AI is changing content marketing and bring new ideas to the team.
To ensure your application has the best opportunity of success, your CV could cover the below measures of success with quantifiable results (e.g. percentages, growth, reductions, impact)
A consistent stream of high-quality content that builds Avvoka’s authority and supports pipeline generation.
Content that the Sales and Customer Success teams actively use in their conversations and deal cycles.
A clear, recognisable brand voice that is consistent across all channels and touchpoints.
Demonstrated ability to use AI tools effectively as part of a professional writing workflow.
Strong working relationships across Marketing, Product, Sales, and Customer Success.
Measurable improvements in content engagement, organic traffic, and lead generation.
The ideal candidate would have:
2-4+ years of experience in content writing or copywriting, ideally within B2B SaaS, legaltech, or professional services.
A legal background - whether as a former practising lawyer, paralegal, or someone who has worked in a law firm or legaltech company.
Demonstrated proficiency using AI writing tools (e.g. Claude, ChatGPT) as part of a professional content workflow - this is a mandatory requirement.
Excellent writing and editing skills, with a portfolio that demonstrates range - from long-form thought leadership to punchy product copy.
The ability to take complex, technical, or legal concepts and make them accessible and engaging for a business audience.
Strong editorial instinct - you know what makes a good story and how to structure content that holds attention.
Comfort working cross-functionally with Product, Sales, and Customer Success teams.
Bonus points if:
Experience writing for an audience of practising lawyers, knowledge counsel or legal operations professionals.
Familiarity with SEO best practices and content distribution strategies.
Experience with document automation, contract management, or legal workflow products.
A portfolio that includes published thought leadership in legaltech or adjacent B2B markets.
Experience creating content for both UK and US audiences.
Core attributes we value across all roles:
Adaptability in dynamically evolving settings
A proactive, solution-focused mindset with ownership
A collaborative spirit, supporting and mentoring others
💡 If you’re excited about this role but your experience doesn’t align perfectly with every qualification, we encourage you to apply anyway — you might be just the candidate we’re looking for.
CV Review: Our People team reviews all applications carefully.
Screening Call (15m): A quick virtual chat with our People team to learn more about you and answer any initial questions.
Stage 1 – Assessment Interview (30–45m): A virtual assessment interview with the Hiring Manager focused on your experience and approach.
Stage 2 – Senior Interview (for senior roles): An additional conversation with members of the leadership team.
Meet the Team: Where possible, we’ll invite shortlisted candidates to visit our WeWork Waterloo office to meet the wider team.
We aim to make an offer to the successful candidate within a month of application, but this will vary by role and seniority.
Hybrid with flexible WFH allowances - Choose your days in office based on operational requirements
Private health insurance through VitalityHealth (post-probation), including discounted gym memberships
Access to WeWork amenities (coffee, community events, modern workspaces)
Summer Fridays - finish early every other Friday in July and August
Monthly socials and quarterly team events
Annual learning and development budget
Home office IT allowance
25 days’ annual leave plus public holidays
Company pension scheme
Right to request flexible working arrangements
A collaborative, transparent company culture with real opportunities for growth
We are an equal opportunity employer that celebrates diversity and inclusion. We welcome applications from individuals of all backgrounds, identities, and experiences - including those from underrepresented groups - and are happy to provide reasonable adjustments for candidates with disabilities during the recruitment process.